What is a LinkedIn Banner?

A LinkedIn banner (also called a LinkedIn background image or cover photo) is the large rectangular image that appears at the top of your LinkedIn profile or company page. It serves as a visual representation of your professional identity, brand, or company, providing visitors with their first impression of your profile.

Banner Types & Their Dimensions

Personal Profile Banner

• Recommended dimensions: 1584 x 396 pixels
• Aspect ratio: 4:1
• Maximum file size: 8MB
• Supported file formats: JPG and PNG

Company Page Banner

• Recommended dimensions: 1128 x 191 pixels
• Aspect ratio: 5.91:1
• Maximum file size: 3MB
• Supported file formats: JPG and PNG

LinkedIn Event Banner

• Recommended dimensions: 1600 x 900 pixels
• Aspect ratio: 16:9
• Supported file formats: JPG and PNG

LinkedIn Ad Banner Sizes

Single Image Ads

• Recommended dimensions: 1200 x 627 pixels
• Aspect ratio: 1.91:1
• Maximum file size: 5MB
• Supported file formats: JPG, PNG, or GIF

Carousel Ad Size

• Recommended dimensions: 1080 x 1080 pixels
• Aspect ratio: 1:1
• Maximum file size: 10MB
• Maximum carousel cards: 10
• Supported file formats: JPG or PNG

InMail Message Ad Size

• Recommended dimensions: 300 x 250 pixels
• Maximum file size: 2MB
• Supported file formats: JPG or PNG

Purpose & Benefits of a LinkedIn Banner

Branding & Professional Identity

A well-designed LinkedIn banner reinforces your personal or company brand, creating a consistent visual identity across platforms. It provides an opportunity to showcase your professional personality and stand out from competitors.

First Impressions

Your banner is one of the first elements visitors see when viewing your profile. A high-quality, professional banner immediately suggests credibility and attention to detail.

Communication Tool

The banner space can be used to communicate key messages about:

• Your expertise and specialty areas
• Professional achievements
• Services or products offered
• Current initiatives or campaigns
• Contact information or calls to action

Social Proof

Banners can display social proof elements like:

• Speaking engagements
• Awards or recognition
• Media appearances
• Client logos
• Testimonials

Best Practices for LinkedIn Banners

Design Considerations

• Keep it professional: Ensure your banner aligns with LinkedIn’s professional context
• Maintain visual clarity: Avoid cluttered designs that distract from your message
• Use appropriate colors: Choose colors that complement your profile picture and overall brand
• Consider mobile viewing: Design with both desktop and mobile display in mind
• Ensure readability: If using text, make it large enough to read easily

Content Guidelines

• Relevance: Your banner should reflect your professional identity or industry
• Simplicity: Focus on one clear message rather than cramming too much information
• Strategic calls-to-action: Include a subtle, clear CTA if appropriate
• Regular updates: Refresh your banner periodically to reflect career changes or new initiatives

Technical Tips

• High resolution: Always use high-resolution images (minimum 72 DPI)
• Safe zones: Keep important elements centered to prevent cropping on different devices
• Preview before publishing: Check how your banner appears on both desktop and mobile

‍