LinkedIn Sales Navigator is LinkedIn’s premium sales solution designed specifically for sales professionals, marketers, and recruiters. It provides advanced tools for lead generation, prospect research, and relationship building on the LinkedIn platform. With over 930 million professionals on LinkedIn, Sales Navigator helps you identify and connect with the right decision-makers through sophisticated filtering, real-time alerts, and enhanced communication features.

Core Features of LinkedIn Sales Navigator

1. Advanced Search and Filtering

• 40+ Advanced Filters: Filter prospects by job title, seniority, company size, industry, geography, job changes, shared connections, and more.
• Boolean Search: Create complex searches using AND, OR, and NOT operators to find highly specific leads.
• Saved Searches: Save and receive notifications when new prospects match your search criteria.
• Account-Based Targeting: Filter companies by growth rate, hiring trends, and recent funding events.

2. Lead and Account Management

• Lead Lists: Create and organize lists of potential clients for better tracking.
• Account Lists: Group target companies for account-based selling strategies.
• Notes and Tags: Add private notes and custom tags to track interactions and insights.
• CRM Integration: Sync leads and activities with major CRM platforms like Salesforce.

3. Real-Time Alerts and Insights

• Job Change Alerts: Receive notifications when prospects change jobs, a time when they’re 62% more receptive to outreach.
• Company Updates: Get alerts about news mentions, funding events, and leadership changes.
• Lead Activity: Stay informed about content your leads share or engage with.
• Buyer Intent Signals: Identify prospects showing interest in your content or industry.

4. Communication Tools

• InMail Credits: Send direct messages to people outside your network (50 credits monthly with core plan).
• TeamLink: Find warm introduction paths through your team’s network.
• Shared Experiences: Discover alumni, former colleagues, and other connection points.
• Open Profile Messaging: Send free messages to “Open Profile” members without using InMail credits.

4. Collaboration Features (Team Tiers)

• Lead Sharing: Share prospects with team members.
• Smart Links: Track engagement on content you share.
• Dashboard and Analytics: Measure team performance and activity metrics.

LinkedIn Sales Navigator Pricing

As of 2025, LinkedIn Sales Navigator is offered in multiple tiers:

1. Sales Navigator Core (formerly Professional)

• Monthly price: $99.99/month
• Annual price: $79.99/month billed annually ($959.88 total)
• Best for: Individual sales professionals

2. Sales Navigator Advanced

• Monthly price: $149.99/month
• Annual price: $108.33/month billed annually ($1,300 total)
• Best for: Sales teams needing collaboration features and CRM integration

3. Sales Navigator Advanced Plus

• Price: Custom pricing, starting at $1,600 per seat annually
• Best for: Enterprise organizations with advanced needs

Each plan comes with a free trial for new users, typically lasting 30 days.

How to Use LinkedIn Sales Navigator

1. Setting Up Your Account

1. Create Personas: Define your ideal customer profile for easier targeting.
2. Import Target Accounts: Add your existing accounts from a CSV file or sync from your CRM.
3. Customize Your Homepage: Set priority accounts for quick access.

2. Finding Prospects

1. Use Advanced Search: Click “Lead filters+” to access all available filters.
2. Apply Boolean Search: Create precise searches with AND, OR, and NOT operators.
3. Filter by Buyer Intent: Use “Posted Content” filter to find prospects discussing relevant topics.
4. Save Your Searches: Get automatic alerts when new matching profiles appear.

3. Building Relationships

1. Save Leads: Add promising prospects to lead lists for tracking.
2. Monitor Alerts: Use the alerts dashboard to identify engagement opportunities.
3. Find Warm Paths: Leverage TeamLink to get introductions through colleagues.
4. Personalize Outreach: Use shared experiences and recent updates as conversation starters.

4. Team Collaboration (Advanced Plans)

1. Share Leads: Distribute prospects among team members.
2. Track Activity: Monitor team engagement metrics.
3. Leverage Collective Network: Use TeamLink to unlock the power of your entire team’s connections.

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